Mid-Autumn Festival- what's the deal?

Mid-Autumn Festival- what's the deal?

Mid Autumn Festival is (almost) upon us, which means it’s time to prep those peepers for moon gazing! Heavy moon appreciation is not exclusive to China, nor to the rich folk who would hold swanky moon gazing parties while burning money for light (speculation). But it is home of the dope Chang’e legend, which is at least one of the reasons we celebrate Mid-Autumn Festival today. While there are some conflicting Chang’e stories out there, I’ll regale you with the most romantic one, because #loveisnotdead.

The legend goes that after shooting down 9 out of the 10 suns that were making earth *way* too hot, the archer Yi was gifted an immortal elixir. Being a gentleman, he hid it so he AND his wife, Chang’e could knock it back it when the time was right ;) ;)

But then, disaster struck.

Yi’s apprentice, who sounds like a real pill, snuck into Yi’s house when he wasn't home and tried to steal the elixir!*

Left with very few attractive options, Chang’e was like, well, I guess I have to just drink it now? Which kinda sucks because we were meant to do it together, but it’s the best option, right? Yeah fuck it I have to drink it ugh ok he’s going to be pissed but whatever.

So she drank it, flew up into the sky, and chose the moon as her eternal home, because let's be honest the moon is pretty sweet. Fast forward a couple of years, and now during Mid-Autumn Festival, people gift mooncakes in honor of Chang’e, aka Moon Goddess.

Now, while we don’t presume to eclipse (heh) mooncakes, we are very excited to offer our MOOKIES again this Mid- Autumn Festival, which are our cookie take on the classic mooncake.

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This year we have 6 (!) flavors with fun fillings, like nutella + chocolate, and salted butterscotch + duck egg, and we’ll be selling them in a swanky red gift box, as well as per piece if you aren’t looking to commit to the aspirational cookie lifestyle the gift box represents. Shoot us an email (orders@stictlycookies.com) if you’re looking to bulk order, and we’ll try to hook you up with a lil discount. Available now for purchase and pre-order!

 

*honestly, you think that it won’t happen to you, that your apprentice will be different, and you hear all these stories and you’re like, yeah but he would never. And then he does! And you feel like such an idiot.

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SpOoKiEs!